J.D. Power Names Honda SUVs #1 in Brand Loyalty

J.D. Power Names Honda SUVs #1 in Brand Loyalty

We are thrilled to share that Honda SUVs have been recognized as trustworthy vehicles in the 2024 J.D. Power U.S. Automotive Brand Loyalty Study.* The respected consumer research company emphasizes the Honda brand’s commitment to quality and customer satisfaction. See how this honor was inspired by the impressive performance of models such as the Honda HR-V, CR-V, Honda Passport, Honda Pilot, and the all-electric Honda Prologue.

Unmatched Loyalty Among Drivers

The 2024 J.D. Power U.S. Automotive Brand Loyalty Study highlights the appeal of the Honda brand’s crossovers and SUVs. It measures the loyalty of vehicle owners by analyzing whether customers choose the same brand when trading in their next vehicle. Drivers can see why there is great satisfaction and a positive experience in owning a Honda SUV. The combined efforts of the Honda brand and our dedicated dealers continue to meet and exceed drivers' expectations.

Why Honda SUVs?

The consistent preference for Honda SUVs underscores the brand's ability to connect with and fulfill the needs of families, adventurers, and everyday drivers alike. Honda SUVs are designed with fantastic safety features, technology, and efficiency. With every purchase, you get excellent customer service and comprehensive warranty coverage, strengthening trust in the driver and the brand. Plus, there are plenty of SUVs to choose from, including the compact Honda HR-V or the large and more luxurious Honda Passport.

Explore Award-Winning Honda SUVs in Chehalis, WA

We invite you to Interstate Honda to discover why our Honda SUVs have earned such high praise for brand loyalty. Visit our showroom in Chehalis, WA, to see firsthand why the Honda brand continues to lead in customer loyalty and satisfaction. Let us help you find the perfect Honda SUV for you and your family.

*Honda ranks highest among mass-market brand SUV owners, with a 64.2% loyalty rate.